There is no other part of the marketing mix as powerful as an event. To build your event for maximum effect, try engaging the five senses during the event planning process.
At JDC, we always base an event’s ticket pricing on the type of experience an event promises to deliver. With pent-up demand for in-person events still quite strong, people are craving the intimacy of in-person networking, and they are willing to pay for the value of transformative face-to-face experiences. Here are a few things to keep in mind while considering pricing.
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JDC Events President and CEO Jennifer D. Collins, along other event industry CEOs, shared lessons learned with Trade Show Executive magazine.
JDC Events COO Kara Dao has been named among SmartMeetings magazine’s 2022 “Smart Women in Meetings” in the “Stellar Performers” category.
JDC Events COO Kara Dao shares her expertise on seeking speaker feedback to better connect speakers to their audience with Associations Now.
With museums closed, many people hit the trails. Jennifer D. Collins discusses the trend with the Washington Business Journal.
Jennifer D. Collins gives her expert tips on designing the perfect festive celebration at home with Redfin. Learn more.
Jennifer D. Collins, CMP, DES has been named to the BizBash 500 list of the meeting and event industry’s trailblazers and trendsetters.
Jennifer D. Collins analyzes the Social, Military, Educational, Religious and Fraternal (SMERF) meetings and events environment. Learn more.
Shafer Busch, JDC Events' Senior Manager of Portfolio and Strategy, has been named a 2021 Planner of the Year by Smart Meetings magazine.
JDC Events' Jennifer D. Collins shares her expertise with LegalZoom about how businesses can pivot to helping clients create virtual events.
JDC Events’ Jennifer D. Collins shares her thoughts on racial inequality in the meeting and event industry.