Gone are the days when organizations hosted events just for the sake of doing. Today, there needs to be thoughtful consideration of their focus, impact and measurable results. We work with our clients to conduct an initial assessment defining such parameters as:
Identification of event goal and purpose
Feasibility of event (e.g., resources, talent, scope)
Determination of target audience and current relationship with them
Definition of success
How to continue the conversation
Every client is different. Every audience is different. Every event is different. That’s why we do not have a one-size-fits-all approach to strategy. Instead, we take a collaborative approach engaging our experience, and that of our clients, to understand what will make an event distinctive.