15 Feb Jennifer D. Collins, CEO of JDC Events, talks sponsorships with The Meetings Magazine
Jennifer D. Collins, CMP, DES, president and CEO of JDC Events, said that future event sponsorships should start with asking what potential sponsors are trying to achieve. This will not only dictate how the event should flow — i.e., less or more content — but it will help identify the best platform to deliver the goal.
Read more about JDC Events’ sponsorship strategies for live and virtual events.
Jennifer D. Collins is the founder, President, and CEO of JDC Events. She is a Certified Meeting Professional (CMP), Digital Events Strategist (DES) and well known events industry thought leader. She is Vice Chair of the Board for WBEC Metro NY and WBEC Greater DMV, a member of the Women’s Presidents Organization (WPO), and the Author of Events Spark Change: A Guide to Designing Powerful and Engaging Events.