15 Feb Jennifer D. Collins, CEO of JDC Events, talks sponsorships with The Meetings Magazine
Jennifer D. Collins, CMP, DES, president and CEO of JDC Events, said that future event sponsorships should start with asking what potential sponsors are trying to achieve. This will not only dictate how the event should flow — i.e., less or more content — but it will help identify the best platform to deliver the goal.
Read more about JDC Events’ sponsorship strategies for live and virtual events.
JDC Events is a Washington, D.C.-based event management firm with 25+ years of experience serving corporate, government, and association clients. Named a top 25 meeting and event planning company in the D.C. region for 14 consecutive years, JDC combines strategic thinking with its proprietary EventScience™ Process to create experiences that drive real business outcomes.