Jennifer D. Collins, CEO of JDC Events, talks sponsorships with The Meetings Magazine

Jennifer D. Collins, CMP, DES, president and CEO of JDC Events, said that future event sponsorships should start with asking what potential sponsors are trying to achieve. This will not only dictate how the event should flow — i.e., less or more content — but it will help identify the best platform to deliver the goal.

Read more about JDC Events’ sponsorship strategies for live and virtual events.