13 May Using Audience Personas to Shape Events
Audience personas can help direct the whole planning process, from establishing pricing, to creating a marketing plan, developing content and beyond....
Audience personas can help direct the whole planning process, from establishing pricing, to creating a marketing plan, developing content and beyond....
If your event has a clear reason for existence and a strong content offering, the next key to event brand health is an environment that fosters connections....
There are a few key points to consider when negotiating event contracts. Taking the time to familiarize yourself with these variables can help you understand the value of the products and services you’re negotiating. In turn, you’ll know where you can be flexible – and...
As an event planner, your challenge is to create an event that is seamlessly inclusive without being divisive. Here are some things you shoud consider!...
Mobile bidding can work wonders in boosting your efforts to raise money for a cause. If you’re not including mobile bidding in your auction events, it’s likely you’re leaving donation dollars on the table. What is mobile bidding? It’s a convenient, paperless method for your donors to...
When it comes to audiovisual for your event, the goal is to ensure your high tech delivers high quality while staying on budget. But more than just looking at the bottom line, you want to be sure you’re getting good value and no surprises. After...
Hosting a holiday party for the team is standard practice for many companies. The challenge is to keep things festive without breaking the bank. In an ideal scenario, your holiday party will be a gift that keeps on giving. After all, employees like to feel...
Planning an end of year party or event? Consider adding a philanthropic element with these Giving Tuesday Ideas and Tips....
A fundraising event can be one of the most creatively -taxing events you’ll ever organize. Coming up with innovative ways to encourage people to give money takes a lot of time and advance planning. How can you make the most of your fundraising efforts and resources? Start...
As event planners, we have one of the greatest jobs in the world. It’s exciting to plan and orchestrate events for a variety of clients, with different needs and objectives. But it can also be stressful due to all the necessary elements, moving pieces, and...