Event Production

The shifting of the events industry due to COVID has brought an unintended consequence: planners in an expanded role as audiovisual (AV) technicians....

While events have always demanded flexibility, the pandemic has exacerbated the need to be adaptable and innovative. As event professionals, maintaining a sense of flexibility in order to adapt to rapidly changing circumstances is essential. Flexibility is key to successfully navigating unexpected occurrences, whether that’s...

Audience personas can help direct the whole planning process, from establishing pricing, to creating a marketing plan, developing content and beyond....

If your event has a clear reason for existence and a strong content offering, the next key to event brand health is an environment that fosters connections....

There are a few key points to consider when negotiating event contracts. Taking the time to familiarize yourself with these variables can help you understand the value of the products and services you’re negotiating. In turn, you’ll know where you can be flexible – and...

Mobile bidding can work wonders in boosting your efforts to raise money for a cause. If you’re not including mobile bidding in your auction events, it’s likely you’re leaving donation dollars on the table.   What is mobile bidding?   It’s a convenient, paperless method for your donors to...

Hosting a holiday party for the team is standard practice for many companies. The challenge is to keep things festive without breaking the bank. In an ideal scenario, your holiday party will be a gift that keeps on giving. After all, employees like to feel...