Jennifer D. Collins analyzes the SMERF market’s unique challenges with Association Conventions & Facilities

Jennifer D. Collins analyzes the SMERF market’s unique challenges with Association Conventions & Facilities

The Social, Military, Educational, Religious and Fraternal (SMERF) meetings and events environment is unique. Not only are the groups that fall within the SMERF realm often smaller entities with lower budgets, but their demographics range from young to old, with each group responding differently to the form and function of today’s meetings and events. Add in a global COVID-19 pandemic, and meeting planners are facing unique challenges in making SMERF gatherings a success.

Jennifer Collins, CMP, DES, president & CEO of JDC Events LLC, says one of the biggest challenges when planning SMERF meetings is scaling back to accommodate any local restrictions. For some locations, capacity might have been a restriction or masking requirements, or other safety protocols. “Some SMERF meetings also host the 65+ population that faithfully quarantined over the past year,” she says. “With the vaccines coming online, this allowed them to move about more freely; however, with the rise of the Delta variant, this may cause some of those events to scale back.”

Read the full story here, via Association Conventions & Facilities.



    EXPERIENCE BOXES AND SWAG INQUIRY


    Subscribe me to your mailing list

    * denotes required field