03 Sep Jennifer Collins Offers Analysis of RNC and DNC Event Production Strategies
The 2020 political conventions offered a unique opportunity to compare and contrast different approaches to virtual event production. Some elements worked; others didn’t. Read more for insights from JDC Events President and CEO Jennifer D. Collins in this post-con roundup from BizBash.
“For both, I believe featuring real people was a great asset in making the connection and drawing people in,” said Collins. “This format also allowed people to focus on what was being said, rather than being drowned out and lengthened by applause and other antics.”