JDC CEO Jennifer D. Collins Shares Strategies for Success with Trade Show Executive Magazine

JDC CEO Jennifer D. Collins Shares Strategies for Success with Trade Show Executive Magazine

In the pandemic’s perceptible twilight, JDC Events President and CEO Jennifer D. Collins, along with other event industry CEOs, shared the adaptive lessons she has learned with Trade Show Executive magazine. 

Jennifer spoke with the magazine about Equipped, the new portfolio of events that JDC Events is developing. “In 2021, we launched Equipped, a new central event and content hub for law enforcement, fire, EMS, and dispatch,” she told the magazine.

Now, the company is building additional verticals within the portfolio. “Moving forward does not mean ignoring the virus’ impact, but rather deploying a scalable response that includes practices and protocols to keep our communities safe. It is critical to have alternative plans ready to accommodate the changing situation, as well as a strong risk and communications plan.”

Read the full article here.