When it comes to events, it is absolutely not true that “if you build it, they will come.” Events need to be marketed to be successful.
We approach event marketing in the same way as marketing a product or company. We build an integrated marketing plan that includes compelling content to promote and sell the event. Our marketing toolbox includes social media, emails, blogs, brochures, contests, advertising and public relations, to name a few.
How We Work
What sets us apart from other companies is that our foundation was built in the field of public relations. We know how to develop a strategy to garner media attention for select events.
We tap this expertise to build a media outreach campaign, including development of materials. Our outreach may entail:
Verifying and enhancing a media list
Drafting news release(s), pitches and talking points
Distributing news release(s) to reporters and pitching key top-tier media and influential bloggers directly by e-mail and phone
Preparing media kits and coordinating logistics for press events
Coaching participants (one to two hours) before an event